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farout

Jewelry Studio

Branding and Packaging

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A recent shift in has caused American's to reconsider what they deem to be medical and recreational substances. Marijuana, once vilified as a gateway street drug and without medicinal value is now available over-the-counter in many states. Farout explores the story of different street drugs that have been used therapeutically long before they showed up on the black market.

Un-crafting Your Packaging

Noncommon jewelry needs uncommon packaging. Inspiration was taken from industrial, high volume packaging - in some cases directly from medicine. Educational material is presented on the inserted prescription card, while groovy, eye-bending optical illusions are printed on the reverse. Convenient zip-lock bags keep insures safe shipping and storage, while ensuring the client holds onto it.

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No Cuts Final Product

Represented are: LSD (acid), MDMA (ecstasy), and Psilocin (magic mushrooms). Three different chemicals that, while previously used therapeutically, are now labeled as street drugs. 

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Your First is Free

Low and High value (as well as volume) units were considered. Shown are UV reactive bracelets or necklaces that may appeal to the rave scene. Not intending to promote, High Value Sterling Silver and Bronze were decided to be most appropriate. 

Clandestine Manufacture

Make it look real. Make it convincing. Keep it low key. Centrifugal casting is good enough for Tiffany's and you can fit it in your parent's basement - this way no one has to know. Investment is minimal and results are instant. After creating a positively voided mold, hot metal is spun into it in relative silence. Quick and clean. 

Casing The Front

Visual appeal is a must for the entrepreneur. The best way to hide something in plain sight is to establish a solid façade that doesn't offend but appeals to the initated.